Future Generations Conferences – Day 1

To become an illustration student ignited with understanding, excitement and inspiration the Future Generations conferences scheme is an educational event split into two days. On day one I attended a series of lectures and seminars and on day two I took part in two chosen practical workshops.

On day one Monday the 18th of January I attended a series of conferences based on my Field module ‘Future Generations’ including:

  1. Utopias
  2. Panel Discussion on the future of Art and Design in Wales
  3. Into the Woods: away from screens
  4. Keynote Lecture by David Hieatt
  5. Plenary Session with Richard Parry and Chris Glynn

Notes from Utopias Seminar:

Definition of communism:

A theory or system of social organization in which all property is owned by the community and each person contributes and receives according to their ability and needs. Source: https://www.google.co.uk/search?espv=2&q=define+communism+&oq=define+communism+&gs_l=serp.3..0l10.31404.32784.0.33149.….0…1c.1.64.serp..3.7.876.b12tWjjn6-I

Definition of capitalism:
 An economic and political system in which a country’s trade and industry are controlled by private owners for profit, rather than by the state. Source: https://www.google.co.uk/search?espv=2&q=define+capitalism&oq=define+capit&gs_l=serp.1.0.35i39j0l3j0i20j0l5.10548.11167.0.12849.….0…1c.1.64.serp..2.2.251.Z_7OYQDAk2g
Definition of socialism (utopian, welfarism):

 A political and economic theory of social organization which advocates that the means of production, distribution, and exchange should be owned or regulated by the community as a whole.

 Policy or practice based on the political and economic theory of socialism.
In Marxist theory a transitional social state between the overthrow of capitalism and the realization of Communism.
Source: https://www.google.co.uk/search?espv=2&q=define+socialism&oq=define+social&gs_l=serp.1.0.35i39j0i67l2j0l7.39849.40927.0.42439.….0…1c.1.64.serp..0.6.750.T7b6-Fch2Q4
  • Sir Thomas More’s – ideal world and principles. He wrote Utopia, published in 1516, about the political system of an imaginary ideal island nation. A work of fiction and political philosophy. The book is a framework narrative primarily depicting a fictional island society and its religious, social and political customs.
Woodcut of More's Utopia Island. Source: https://en.wikipedia.org/wiki/Utopia_(book)
Woodcut of More’s Utopia Island. Source: https://en.wikipedia.org/wiki/Utopia_(book)
Sir Thomas More
Sir Thomas More. Source: http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwjys4nhi8PKAhWK1xQKHZB2AX4QjBwIBA&url=http%3A%2F%2Fcollections.frick.org%2Finternal%2Fmedia%2Fdispatcher%2F2830%2Fresize%3Aformat%3Dpreview&psig=AFQjCNF5_Bkvg5hgLURVQ-fq0LQUqnd89A&ust=1453746967993154
  • Karl Marx in 1875 – an even spread of wealth around the world, wrote a good book called Capital. (Marx’s theories about society, economics and politics—the collective understanding of which is known as Marxism—hold that human societies progress through class struggle: a conflict between an ownership class that controls production and a dispossessed labouring class that provides the labour for production. States, Marx believed, were run on behalf of the ruling class and in their interest while representing it as the common interest of all; and he predicted that, like previous socioeconomic systems, capitalism produced internal tensions which would lead to its self-destruction and replacement by a new system: socialism. He argued that class antagonisms under capitalism between the bourgeoisie and proletariat would eventuate in the working class’ conquest of political power and eventually establish a classless society, communism, a society governed by a free association of producers. Marx actively fought for its implementation, arguing that the working class should carry out organised revolutionary action to topple capitalism and bring about socio-economic change. Source: https://en.wikipedia.org/wiki/Karl_Marx)

Karl Marx Political Theory explained: https://www.youtube.com/watch?v=fSQgCy_iIcc

Karl Marx. Source: https://en.wikipedia.org/wiki/Karl_Marx
Karl Marx. Source: https://en.wikipedia.org/wiki/Karl_Marx
  • Vladimir Lenin – communist country ruler raised questions about communism – dictatorship – enforced middle class and below workers so hard it created an opposite effect, a dystopia. Vladimir Ilyich Ulyanov, alias Lenin was a Russian communist revolutionary, politician, and political theorist. He served as head of government of the Russian Republic from 1917 to 1918, of the Russian Soviet Federative Socialist Republic from 1918 to 1924, and of the Soviet Union from 1922 to 1924. Under his administration, Russia and then the wider Soviet Union became a one-party communist state governed by the Russian Communist Party. Ideologically a Marxist, his political theories are known as Leninism. Recognised as one of the most significant and influential historical figures of the 20th century, Lenin remains a controversial and highly divisive world figure. Admirers view him as a champion of working people’s rights and welfare whilst critics see him as the founder of a totalitarian dictatorship responsible for civil war and mass human rights abuses. The subject of a pervasive personality cult within the Soviet Union until its dissolution in 1991, he remains an ideological figurehead behind Marxism–Leninism and a prominent influence over the international communist movement. Source: https://en.wikipedia.org/wiki/Vladimir_Lenin

Educational video based on Vladmir Lenin: https://www.youtube.com/watch?v=9N8hsXQapjY

Vladimir Lenin. Source: https://en.wikipedia.org/wiki/Vladimir_Lenin
Vladimir Lenin. Source: https://en.wikipedia.org/wiki/Vladimir_Lenin
  • Joseph Staline – communism dictatorship – dystopia results. Joseph Stalin was the leader of the Soviet Union from the mid-1920s until his death in 1953. Holding the post of the General Secretary of the Central Committee of the Communist Party of the Soviet Union, he was effectively the dictator of the state. In the years following his death, Stalin and his regime have been condemned on numerous occasions, most notably in 1956 when his successor Nikita Khrushchev denounced his legacy and initiated a process of de-Stalinization. Stalin remains a controversial figure today, with many regarding him as a tyrant. However, popular opinion within the Russian Federation is mixed. The exact number of deaths caused by Stalin’s regime is still a subject of debate, but it is widely agreed to be in the order of millions.

Education video based on Joseph Staline: https://www.youtube.com/watch?v=e_2of8pmHYU

Joseph Stalin. Source: https://upload.wikimedia.org/wikipedia/commons/9/9b/CroppedStalin1943.jpg
Joseph Stalin. Source: https://upload.wikimedia.org/wikipedia/commons/9/9b/CroppedStalin1943.jpg
  • Definition of Utopia: an imagined place or state of things in which everything is perfect. Source: https://www.google.co.uk/search?espv=2&q=define+utopia&oq=define+utopia&gs_l=serp.3..35i39j0l9.161247.163809.0.163957.….0…1c.1.64.serp..4.9.1285.XbSoSg2y-Qc
  • Definition of Dystopia: an imagined place or state in which everything is unpleasant or bad, typically a totalitarian or environmentally degraded one. Source: https://www.google.co.uk/search?espv=2&q=Definition+of+Dystopia&spell=1&sa=X&ved=0ahUKEwiW0MvvgMPKAhVERCYKHWm5DHEQBQgaKAA&biw=1517&bih=741&dpr=0.9
  • Aldous Leonard Huxley (26 July 1894 – 22 November 1963) was an English writer, novelist, philosopher and prominent member of the Huxley family. Huxley was a humanist, pacifist, and satirist. He later became interested in spiritual subjects such as parapsychology and philosophical mysticism, in particular Universalism. By the end of his life, Huxley was widely acknowledged as one of the pre-eminent intellectuals of his time. He was nominated for the Nobel Prize in Literature in seven different years. Source: https://en.wikipedia.org/wiki/Aldous_Huxley

Aldous Huxley’s book Brave New World, 1932 – Brave New World is a novel written in 1931 by Aldous Huxley and published in 1932. Set in London of AD 2540 the novel anticipates developments in reproductive technology, sleep-learning, psychological manipulation, and classical conditioning that combine profoundly to change society. Source: https://en.wikipedia.org/wiki/Brave_New_World

Aldous Huxley. Source: http://www.intellectualtakeout.org/sites/ito/files/aldous_huxley.jpg
Aldous Huxley. Source: http://www.intellectualtakeout.org/sites/ito/files/aldous_huxley.jpg
Brave New World. Source: https://upload.wikimedia.org/wikipedia/en/6/62/BraveNewWorld_FirstEdition.jpg
Brave New World. Source: https://upload.wikimedia.org/wikipedia/en/6/62/BraveNewWorld_FirstEdition.jpg
  • Eric Arthur Blair (25 June 1903 – 21 January 1950), who used the pen name George Orwell, was a British novelist, essayist, journalist and critic. His work is marked by lucid prose, awareness of social injustice, opposition to totalitarianism, and outspoken support of democratic socialism. Orwell wrote literary criticism, poetry, fiction, and polemical journalism. Orwell’s work continues to influence popular and political culture, and the term Orwellian—descriptive of totalitarian or authoritarian social practices—has entered the language together with many of his neologisms, including, but not limited to, cold war, Big Brother,Thought Police, Room 101, memory hole, doublethink, and thoughtcrime. Source: https://en.wikipedia.org/wiki/George_Orwell
  • Orwell’s book Nineteen Eighty-Four – rebel in society, brainwashes, big brother always watching us. Often published as 1984, is a dystopian novel by English author George Orwell published in 1949. The novel is set in Airstrip One (formerly known as Great Britain), a province of the superstate Oceania in a world of perpetual war, omnipresent government surveillance and public manipulation, dictated by a political system euphemistically named English Socialism (or Ingsoc in the government’s invented language, Newspeak) under the control of a privileged elite of the Inner Party, that persecutes individualism and independent thinking as “thoughtcrime”. The tyranny is epitomised by Big Brother, the Party leader who enjoys an intense cult of personality but who may not even exist. The Party “seeks power entirely for its own sake. It is not interested in the good of others; it is interested solely in power.”Source: https://en.wikipedia.org/wiki/Nineteen_Eighty-Four
George Orwell. Source: https://en.wikipedia.org/wiki/George_Orwell
George Orwell. Source: https://en.wikipedia.org/wiki/George_Orwell
George Owell's book 1984. Source: https://en.wikipedia.org/wiki/Nineteen_Eighty-Four
George Orwell’s book 1984. Source: https://en.wikipedia.org/wiki/Nineteen_Eighty-Four











  • Bauhaus – revolutionary 1919-1933, identity producing questioning – avant-garde – we can change the world through art and design – all-encompassing vision. Staatliches Bauhaus, commonly known simply as Bauhaus, was an art school in Germany that combined crafts and the fine arts, and was famous for the approach to design that it publicised and taught. At that time the German term Bauhaus —literally “construction house”—was understood as meaning “School of Building”. Nonetheless, it was founded with the idea of creating a “total” work of art in which all arts, including architecture, would eventually be brought together. The Bauhaus style later became one of the most influential currents in modern design, Modernist architecture and art, design and architectural education. The Bauhaus had a profound influence upon subsequent developments in art, architecture, graphic design, interior design, industrial design, and typography. The school existed in three German cities: Weimar from 1919 to 1925, Dessau from 1925 to 1932 and Berlin from 1932 to 1933, under three different architect-directors: Walter Gropius from 1919 to 1928, Hannes Meyer from 1928 to 1930 and Ludwig Mies van der Rohefrom 1930 until 1933, when the school was closed by its own leadership under pressure from the Nazi regime. The Nazi government claimed that it was a centre of communist intellectualism. Though the school was closed, the staff continued to spread its idealistic precepts as they left Germany and emigrated all over the world. The changes of venue and leadership resulted in a constant shifting of focus, technique, instructors, and politics. For instance: the pottery shop was discontinued when the school moved from Weimar to Dessau, even though it had been an important revenue source; when Mies van der Rohe took over the school in 1930, he transformed it into a private school, and would not allow any supporters of Hannes Meyer to attend it. Source: https://en.wikipedia.org/wiki/Bauhaus
Bauhaus, Dessau (near Berlin), Germany - iconical masterpiece of modern architecture designed in 1925 by Walter Gropius. Source: http://www.greatbuildings.com/gbc/images/cid_1250959206_bauhaus_P8062363.jpg
Bauhaus, Dessau (near Berlin), Germany – iconical masterpiece of modern architecture designed in 1925 by Walter Gropius. Source: http://www.greatbuildings.com/gbc/images/cid_1250959206_bauhaus_P8062363.jpg
  • Buckminster Fuller – had a brain that fired in all directions. Used the word world around to relate to the spherical shape of the planet instead of the term he criticised worldwide that he found too flat.

Richard BuckminsterBuckyFuller (July 12, 1895 – July 1, 1983) was an American architect, systems theorist, author, designer and inventor.

Fuller published more than 30 books, coining or popularizing terms such as “Spaceship Earth”, ephemeralization, and synergetic. He also developed numerous inventions, mainly architectural designs, and popularized the widely known geodesic dome. Carbon molecules known as fullerenes were later named by scientists for their structural and mathematical resemblance to geodesic spheres.

Fuller was the second World President of Mensa from 1974 to 1983. Source: https://en.wikipedia.org/wiki/Buckminster_Fuller

Buckminster Fuller. Source: http://blog.lucid.berlin/wp-content/uploads/sites/4/2015/02/r-buckminster-fuller-5.jpg
Buckminster Fuller. Source: http://blog.lucid.berlin/wp-content/uploads/sites/4/2015/02/r-buckminster-fuller-5.jpg

Fuller’s projects:

Dymaxion House: The Dymaxion House was developed by inventor and architect Buckminster Fuller to address several perceived shortcomings with existing homebuilding techniques. Fuller designed several versions of the house at different times — all of them factory manufactured kits, assembled on site, intended to be suitable for any site or environment and to use resources efficiently. A key design consideration of the design was ease of shipment and assembly.

As he did when naming many of his inventions, Fuller used a portmanteau of the words dynamic, maximum, and tension to arrive at the term Dymaxion. Source: https://en.wikipedia.org/wiki/Dymaxion_house

Buckminster Fuller Dymaxion House. Source: http://images.adsttc.com/media/images/51f0/501e/e8e4/4e94/e500/013b/medium_jpg/%C2%A9_The_Estate_of_R._Buckminster_Fuller__via_myipamm.net.jpg?1374703641
Buckminster Fuller Dymaxion House. Source: http://lh3.googleusercontent.com/tessellar/R1WRfvWYFkI/AAAAAAAAD3U/IJbSBLtSyaU/s800/09_dymaxHouse_0.preview.png

Dymaxion Car: The Dymaxion car was designed by American inventor Buckminster Fuller during the Great Depression and featured prominently at Chicago’s 1933-1934 World’s Fair. Fuller built three experimental prototypes with naval architect Starling Burgess — using gifted money as well as a family inheritance to explore not an automobile per se, but the ‘ground-taxiing phase’ of a vehicle that might one day be designed to fly, land and drive — an “Omni-Medium Transport”.Fuller associated the word Dymaxion with much of his work, a portmanteau of the words dynamic, maximum, and tension, to summarize his goal to do more with less.

The Dymaxion’s aerodynamic bodywork was designed for increased fuel efficiency and top speed, and its platform featured a lightweight hinged chassis, rear-mounted V8 engine, front-wheel drive and three-wheels. With steering via its third wheel at the rear (capable of 90° steering lock), the vehicle could steer itself in a tight circle, often causing a sensation. Fuller noted severe limitations in its handling, especially at high speed or in high wind — allowing only trained staff to drive the car and saying it “was an invention that could not be made available to the general public without considerable improvements.” Shortly after its launch, a prototype crashed after being hit by another car, killing the Dymaxion’s driver. Subsequent investigations exonerated the prototype.

Despite courting publicity and the interest of auto manufacturers, Fuller used his inheritance to finish the second and third prototypes, selling all three, dissolving Dymaxion Corporation and reiterating that the Dymaxion was never intended as a commercial venture. One of the three original prototypes survives, and two semi-faithful replicas have recently been constructed. The Dymaxion was included in the 2009 book Fifty Cars That Changed The World and was the subject of the 2012 documentary The Last Dymaxion.

In 2008, the New York Times said Fuller “saw the Dymaxion, as he saw much of the world, as a kind of provisional prototype, a mere sketch, of the glorious, eventual future.” Source: https://en.wikipedia.org/wiki/Dymaxion_car

The Dymaxion Car. Source: http://www.washedashore.com/projects/dymax/dworld/e46.jpg
The Dymaxion Car. Source: http://www.washedashore.com/projects/dymax/dworld/e46.jpg
  • The Eden Project: The Eden Project (Cornish: Edenva) is a visitor attraction in Cornwall, England, United Kingdom. Inside the two biomes are plants that are collected from many diverse climates and environments. The project is located in a reclaimed Kaolinite pit, located 2 km (1.2 mi) from the town of St Blazey and 5 kilometres (3 mi) from the larger town of St Austell, Cornwall. The complex is dominated by two huge enclosures consisting of adjoining domes that house thousands of plant species, and each enclosure emulates a natural biome. The domes consist of hundreds of hexagonal and pentagonal, inflated, plastic cells supported by steel frames. The first set of domes simulate a tropical environment and the second, a Mediterranean environment. The attraction also has an outside botanical garden which is home to many plants and wildlife native to Cornwall and the UK in general; it also has many plants that provide an important and interesting backstory, for example, those with a prehistoric heritage. The name Eden Project stems from the 1994 TV series Earth 2. Source: https://en.wikipedia.org/wiki/Eden_Project

Eden Project website: https://www.edenproject.com/eden-story/our-ethos

SPIRIT OF THE RAINFOREST ART PROJECT – Nature asking for help: https://www.edenproject.com/visit/whats-on/spirit-of-the-rainforest-art-project

THE ARTISTS: http://www.johndyergallery.co.uk/shop/en/content/42-spirit-of-the-rainforest


Spirit of the Rainforest Eden Project. Paintings by artist John Dyer and Nixiwaka Yawanawá. Source: http://www.johndyergallery.co.uk/shop/en/content/74-Amazon-Rainforest-Paintings
Spirit of the Rainforest Eden Project. Paintings by artist John Dyer and Nixiwaka Yawanawá. Source: http://www.johndyergallery.co.uk/shop/en/content/74-Amazon-Rainforest-Paintings
Spirit of the Rainforest Eden Project. Paintings by artist John Dyer and Nixiwaka Yawanawá. Source: http://www.johndyergallery.co.uk/shop/en/content/74-Amazon-Rainforest-Paintings
Spirit of the Rainforest Eden Project. Paintings by artist John Dyer and Nixiwaka Yawanawá. Source: http://www.johndyergallery.co.uk/shop/en/content/74-Amazon-Rainforest-Paintings
Spirit of the Rainforest Eden Project. Paintings by artist John Dyer and Nixiwaka Yawanawá. Source: http://www.johndyergallery.co.uk/shop/en/content/74-Amazon-Rainforest-Paintings
Spirit of the Rainforest Eden Project. Paintings by artist John Dyer and Nixiwaka Yawanawá. Source: http://www.johndyergallery.co.uk/shop/en/content/74-Amazon-Rainforest-Paintings
Spirit of the Rainforest Eden Project. Paintings by artist John Dyer and Nixiwaka Yawanawá. Source: http://www.johndyergallery.co.uk/shop/en/content/74-Amazon-Rainforest-Paintings
Spirit of the Rainforest Eden Project. Paintings by artist John Dyer and Nixiwaka Yawanawá. Source: http://www.johndyergallery.co.uk/shop/en/content/74-Amazon-Rainforest-Paintings
Spirit of the Rainforest Eden Project. Paintings by artist John Dyer and Nixiwaka Yawanawá. Source: http://www.johndyergallery.co.uk/shop/en/content/74-Amazon-Rainforest-Paintings
  • Walt Disney in 1935 – Disneyland Utopia in tune with the American dream. Happy place – a place where adults can relive memories of the past, a source of joy and inspiration to all of the world. A worry free place – highly recommended – friendly American voices – smooth – entertainment.
Walt Disney. Source: https://upload.wikimedia.org/wikipedia/commons/d/df/Walt_Disney_1946.JPG
Walt Disney. Source: https://upload.wikimedia.org/wikipedia/commons/d/df/Walt_Disney_1946.JPG
Disneyland Park. Source:http://i.huffpost.com/gen/2497704/thumbs/o-WALT-DISNEY-570.jpg?6
Disneyland. Source: https://en.wikipedia.org/wiki/Disneyland
Disneyland. Source: https://en.wikipedia.org/wiki/Disneyland

Disneyland Park, originally Disneyland, is the first of two theme parks built at the Disneyland Resort in Anaheim, California, opened on July 17, 1955. It is the only theme park designed and built under the direct supervision of Walt Disney. It was originally the only attraction on the property; its name was changed to Disneyland Park to distinguish it from the expanding complex in the 1990s.

Walt Disney came up with the concept of Disneyland after visiting various amusement parks with his daughters in the 1930s and 1940s. He initially envisioned building a tourist attraction adjacent to his studios in Burbank to entertain fans who wished to visit; however, he soon realized that the proposed site was too small. After hiring a consultant to help him determine an appropriate site for his project, Walt bought a 160-acre (65 ha) site near Anaheim in 1953. Construction began in 1954 and the park was unveiled during a special televised press event on the ABC Television Network on July 17, 1955.

Since its opening, Disneyland has undergone a number of expansions and major renovations, including the addition of New Orleans Square in 1966, Bear Country (now Critter Country) in 1972, and Mickey’s Toontown in 1993. Opened in 2001, Disney California Adventure Park was built on the site of Disneyland’s original parking lot.

Disneyland has a larger cumulative attendance than any other theme park in the world, with over 650 million guests since it opened. In 2013, the park hosted approximately 16.2 million guests, making it the third most visited park in the world that calendar year. According to a March 2005 Disney Company report, 65,700 jobs are supported by the Disneyland Resort, including about 20,000 direct Disney employees and 3,800 third-party employees (independent contractors or their employees).

Walter EliasWaltDisney (December 5, 1901 – December 15, 1966) was an American entrepreneur, cartoonist, animator, voice actor, and film producer. He was a prominent figure within the American animation industry and throughout the world, and is regarded as a cultural icon, known for his influence and contributions to entertainment during the 20th century. As a Hollywood business mogul, he and his brother Roy O. Disney co-founded The Walt Disney Company.

As an animator and entrepreneur, Disney was particularly noted as a filmmaker and a popular showman, as well as an innovator in animation and theme park design. He and his staff created numerous famous fictional characters including Mickey Mouse, Donald Duck, and Goofy. Disney himself was the original voice for Mickey. During his lifetime, he won 22 Academy Awards and received four honorary Academy Awards from a total of 59 nominations, including a record of four in one year, giving him more Oscar awards and nominations than any other individual in history. Disney also won seven Emmy Awards and gave his name to the Disneyland and Walt Disney World Resort theme parks in the U.S., as well as the international resorts Tokyo Disney Resort, Disneyland Paris, Hong Kong Disneyland, and Shanghai Disney Resort.

Disney died from lung cancer on December 15, 1966 in Burbank, California. He left behind a vast legacy, including numerous animated shorts and feature films produced during his lifetime; the company, parks, and animation studio that bear his name; and the California Institute of the Arts (CalArts). Source: https://en.wikipedia.org/wiki/Walt_Disney

  • American dream hand in hand with capitalism – happiness through buying lots of stuff – props – objects. Middle class surburban.
The American Dream. Source: https://envisioningtheamericandream.files.wordpress.com/2012/05/american-dream-post-war-abundance-swscan00536-copy.jpg
The American Dream. Source: https://envisioningtheamericandream.files.wordpress.com/2012/05/american-dream-post-war-abundance-swscan00536-copy.jpg
  • Sputnik 1 satellite, 1959 – space another ideal planet, space utopia.
Sputnik 1 Satellite. Source: https://en.wikipedia.org/wiki/Sputnik_1
Sputnik 1 Satellite. Source: https://en.wikipedia.org/wiki/Sputnik_1

Sputnik 1 was the first artificial Earth satellite. The Soviet Union launched it into an elliptical low Earth orbit on 4 October 1957. It was a 58 cm (23 in) diameter polished metal sphere, with four external radio antennae to broadcast radio pulses. It was visible all around the Earth and its radio pulses were detectable. This surprise success precipitated the American Sputnik crisis and triggered the Space Race, a part of the larger Cold War. The launch ushered in new political, military, technological, and scientific developments.

Sputnik itself provided scientists with valuable information, even though it was not equipped with scientific instruments. The density of the upper atmosphere could be deduced from its drag on the orbit, and the propagation of its radio signals gave information about the ionosphere.

Sputnik 1 was launched during the International Geophysical Year from Site No.1/5, at the 5th Tyuratam range, in Kazakh SSR (now at the Baikonur Cosmodrome). The satellite travelled at about 29,000 kilometres per hour (18,000 mph; 8,100 m/s), taking 96.2 minutes to complete each orbit. It transmitted on 20.005 and 40.002 MHz which were monitored by amateur radio operators throughout the world. The signals continued for 21 days until the transmitter batteries ran out on 26 October 1957. Sputnik 1 burned up on 4 January 1958, as it fell from orbit upon re-entering Earth’s atmosphere, after travelling about 70 million km (43.5 million miles) and spending three months in orbit. Source: https://en.wikipedia.org/wiki/Sputnik_1

  • Guy Debord – wrote The Society of the Spectacle – a fair system with no exploitation – criticism of the capital. Guy Louis Debord (December 28, 1931 – November 30, 1994) was a French Marxist theorist, writer, filmmaker, member of the Letterist International, founder of a Letterist faction, and founding member of the Situationist International (SI). He was also briefly a member of Socialisme ou Barbarie. Source: https://en.wikipedia.org/wiki/Guy_Debord
Guy Debord book The Society of the Spectacle. Source: https://en.wikipedia.org/wiki/The_Society_of_the_Spectacle
Guy Debord book The Society of the Spectacle. Source: https://en.wikipedia.org/wiki/The_Society_of_the_Spectacle
Guy Debord. Source: http://www.azquotes.com/public/pictures/authors/6a/24/6a24266b2fa9243465fff73f7ec9556b/53b136ac234ae_guy_debord.jpg
Guy Debord. Source: http://www.azquotes.com/public/pictures/authors/6a/24/6a24266b2fa9243465fff73f7ec9556b/53b136ac234ae_guy_debord.jpg
  • Hippie Movement – Merry Pranksters on board Further bus, 1964 – well educated – exciting times – changing the world.
Hippie Movement. Merry Pransters onboard the Further Bus. Source: https://markosun.files.wordpress.com/2013/01/merry2.jpg
Hippie Movement. Merry Pranksters on board the Further Bus. Source: https://markosun.files.wordpress.com/2013/01/merry2.jpg

The Merry Pranksters were a group of people who formed around American author Ken Kesey in 1964. The group promoted the use of psychedelic drugs, then still legal.

Ken Kesey and the Merry Pranksters lived communally at Kesey’s homes in California and Oregon, and are noted for the sociological significance of a lengthy road trip they took in the summer of 1964, traveling across the United States in a psychedelic painted school bus called Furthur or Further. During this time they met many of the guiding lights of the mid-1960s cultural movement and presaged what is commonly thought of as hippies with odd behaviour, long hair on men, bizarre clothing, and a renunciation of the normal society, which they dubbed The Establishment. Tom Wolfe chronicled their early escapades in The Electric Kool-Aid Acid Test; Wolfe also documents a notorious 1966 trip on Further from Mexico through Houston, stopping to visit Kesey’s friend, novelist Larry McMurtry. Kesey was in flight from a drug charge at the time. Notable members of the group include Kesey’s best friend Ken Babbs, Carolyn “Mountain Girl” Garcia, Lee Quarnstrom, and Neal Cassady. Stewart Brand, Paul Foster, the Warlocks (now known as the Grateful Dead), Del Close (then a lighting designer for the Grateful Dead), Wavy Gravy, Paul Krassner, and Kentucky Fab Five writers Ed McClanahan and Gurney Norman (who overlapped with Kesey and Babbs as creative writing graduate students at Stanford University) were associated with the group to varying degrees.

These events are also documented by one of the original pranksters, Lee Quarnstrom, in his memoir titled When I Was a Dynamiter. Source: https://en.wikipedia.org/wiki/Merry_Pranksters

  • Media Burn, Ant Farm, 1971 – we are watching too much TV. Ant Farm was an avant-garde architecture, graphic arts, and environmental design practice, founded in San Francisco in 1968 by Chip Lord and Doug Michels (1943-2003). Ant Farm’s work often made use of popular icons in the United States, as a strategy to redefine the way those were conceived within the country’s imaginary.
Media Burn Performance. Source: http://www.stretcher.org/images/sized/images/uploads/features/Media-Burn-performance-400x260.jpg
Media Burn Performance. Source: http://www.stretcher.org/images/sized/images/uploads/features/Media-Burn-performance-400×260.jpg

Documentary Ant Farm – Media Burn Performance: https://www.youtube.com/watch?v=FXY6ocvaZyE

“Media Burn” employs performance and spectacle in service of media critique, featuring the explosive collision of two of America’s most potent cultural symbols: the automobile and television. On July 4, 1975, at San Francisco’s Cow Palace, Ant Farm presented what they termed the “ultimate media event.” In this alternative Bicentennial celebration, a “Phantom Dream Car”—a reconstructed 1959 El Dorado Cadillac convertible—was driven through a wall of burning TV sets.

The spectacle of the Cadillac crashing through the burning TV sets became a visual manifesto of the early alternative video movement, an emblem of an oppositional and irreverent stance against the political and cultural imperatives promoted by television and the passivity of TV viewing.

  • Joseph Beuys, 1972 – social sculpture – using society as your material – a valid way of making art – through politics – lectures – 7000 oaks planted commission in 1982 which got in the way of property development created areas of green open land. Joseph Beuys (12 May 1921 – 23 January 1986) was a German Fluxus, happening and performance artist as well as a sculptor, installation artist, graphic artist, art theorist and pedagogue of art. His extensive work is grounded in concepts of humanism, social philosophy and anthroposophy; it culminates in his “extended definition of art” and the idea of social sculpture as a gesamtkunstwerk, for which he claimed a creative, participatory role in shaping society and politics. His career was characterized by passionate, even acrimonious public debate. He is now regarded as one of the most influential artists of the second half of the 20th century. Source: https://en.wikipedia.org/wiki/Joseph_Beuys
7000 Oaks. Source: http://nonewenemies.net/wp-content/gallery/100920_beuys/beuys.jpg
7000 Oaks. Source: http://nonewenemies.net/wp-content/gallery/100920_beuys/beuys.jpg
Joseph Beuys. Source: http://www.gencbaris.com/wp-content/uploads/2015/06/Joseph-Beuys.jpg
Joseph Beuys. Source: http://www.gencbaris.com/wp-content/uploads/2015/06/Joseph-Beuys.jpg

7000 Oaks – City Forestation Instead of City Administration is a work of land art by the German artist Joseph Beuys. It was first publicly presented in 1982 at the documenta 7.

With the help of volunteers, Beuys planted 7,000 oak trees over several years in Kassel, Germany, each with an accompanying basalt stone. In regard to the extensive urbanization of the setting the work was an extensive artistic and ecological intervention with the goal of enduringly altering the living space of the city. The project, though at first controversial, has become an important part of Kassel’s cityscape.

“The planting of seven thousand oak trees is only a symbolic beginning. Contrary to its initiative, progressive features such a symbolic beginning requires a marker, in this instance a basalt column. Future goals for the project included: a) an ongoing scheme of tree planting to be extended throughout the world as part of a global mission to effect environmental & social change “the purpose of educational activities”; b) a growth of awareness within the urban environment of the human dependence on the larger ecosystem educational outreach; and c) an ongoing process whereby the society would be activated by means of human creative will social sculpture.”

Beuys’ art works and performances are not about entertaining and amusing the audience. It is an awakening message from the tradition, a recognition of the whole based upon a new concept of beauty that extends beyond the instant gratification.

“I not only want to stimulate people, I want to provoke them.” (Bastian, Heines and Jeannot Simmen, “Interview with Joseph Beuys,” in the catalog exhibition, Joseph Beuys, Drawings, Victoria and Albert Museum, Westerham Press, 1983, no folio)

It is a movement from the tradition, the expected, and the established for an inclusive openness. Completed in 1987 by his son, Wenzel, on the first anniversary of his father’s death (and included in documenta 8), the project is still maintained by the city. Source: https://en.wikipedia.org/wiki/7000_Oaks

  • Wheatfield – a confrontation – Agnes Denes, 1982 – Bread. Agnes Denes (Dénes Ágnes; Budapest, 1931) is a Hungarian-born American conceptual artist based in New York. She is known for works in a wide range of media – from poetry and philosophy writings, to complex hand and computer rendered diagrams (which she terms Visual Philosophy), sculpture, and international environmental installations, such as Wheatfield — A Confrontation (1982), a two-acre wheatfield in downtown Manhattan.
Wheatfield. Source: http://www.agnesdenesstudio.com/img/works7/works7.jpg
Wheatfield. Source: http://www.agnesdenesstudio.com/img/works7/works7.jpg
Agnes Denes. Source: http://inclimate.org/wp-content/uploads/2014/04/Agnes-Denes1.jpg
Agnes Denes. Source: http://inclimate.org/wp-content/uploads/2014/04/Agnes-Denes1.jpg

Arguably her best known work. It was created during a six-month period in the spring, summer, and fall of 1982 when Denes, with the support of the Public Art Fund, planted a field of golden wheat on two acres of rubble-strewn landfill near Wall Street and the World Trade Center in lower Manhattan (now the site of Battery Park City and the World Financial Center).

  • A disused stadium turned into community garden – Owen Griffith – generated community links.

Artist Owen Griffiths will give a talk this Friday lunchtime about his involvement in turning the disused Vetch Field into a socially engaged artwork, which forms part of the Cultural Olympiad in Wales.

Once the home ground of Swansea City Football Club, the Vetch in the Sandfields area of the city became redundant as the Swans moved on to their newer, shinier abode, the Liberty Stadium, in 2005. Over the last six months Griffiths has been working with the local community to create an ‘urban utopia’ on this site following the demolition of the old stadium.

The result is the Vetch Veg project. A portion of the old Vetch site has been turned into temporary vegetable patches and the local community has worked together over the last few months to develop the plots, tend winter crops and generally maintain the space.

The Vetch Veg Project is a participatory and interdisciplinary social artwork in association with ADAIN AVION *

Vetch Veg will be transforming the pitch into edible land, providing the residents and the surrounding community free space in which to grow Vegetables. Temporary vegetable gardens will be created with raised beds, were local residents will have the opportunity to work together, growing produce, keeping bees and chickens etc. All plots will be free to individuals, families or organizations living or based in the Sandfields. Vetch Veg  has secured a proportion of the Vetch’s larger development specifically to grow food and provide the community an opportunity to transform the way we eat. Reconnecting with the process of growing food and self-sufficiency is becoming increasingly significant as food prices rocket and financial cuts increase. It is also is in some way a shift to a more entrepreneurial and creative society. Reusing, reshaping and rethinking resources such as the Vetch to have a temporary use as an edible land. Increasing air miles via global food transportation is having a crippling effect on the environment, what better way to draw attention to this issue than by using a recycled plane without wings as a catalyst for growing your own. Source: http://www.bbc.co.uk/blogs/wales/entries/8842c018-dfa1-3878-8cd7-cfab0930296c & http://vetchveg.tumblr.com/about

The Vetch Veg Project. Source: http://www.bbc.co.uk/blogs/wales/entries/8842c018-dfa1-3878-8cd7-cfab0930296c
The Vetch Veg Project. Source: http://www.bbc.co.uk/blogs/wales/entries/8842c018-dfa1-3878-8cd7-cfab0930296c

The Vetch Veg Project website: http://vetchveg.tumblr.com/

  • 10 houses on Cairns Street – Assemble, 2015 – group of Architects, recycled materials- transforming derelict to revive – a strong link to residents – alternative hand making process.

The rebirth of a troubled Toxteth community might be art. The story of the street and the young architects succeeding where every official plan has failed has caught the art world’s attention.

Assemble are working with the Granby Four Streets CLT to refurbish 10 derelict terraced houses on Cairns St in Toxteth. The project is the result of a hard-won, 20 year battle by local residents to save the houses from demolition.

Residents reclaimed and planted their streets, painted the empty houses, organized a thriving monthly market and founded a Community Land Trust. Assemble have worked with them to translate their resourceful and DIY attitude into the refurbishment of housing, helping the CLT provide affordable housing for local residents that remains in community ownership. The houses use simple & low cost materials and include a number of playful, handmade architectural elements that help re-establish the character of the homes following their long neglect. Source: http://www.theguardian.com/artanddesign/architecture-design-blog/2015/may/12/assemble-turner-prize-2015-wildcard-how-the-young-architecture-crew-assemble-rocked-the-art-world & http://assemblestudio.co.uk/?page_id=1030

ASSEMBLE website: http://assemblestudio.co.uk/?page_id=1030

ASSEMBLE Project. Source: http://assemblestudio.co.uk/?page_id=1030
ASSEMBLE Project. Source: http://assemblestudio.co.uk/?page_id=1030
ASSEMBLE Project. Source: http://assemblestudio.co.uk/?page_id=1030
  • GFP Bunny, Eduardo Kac, 2000 – glow in the dark rabbit.

Eduardo Kac is a contemporary American artist and professor of Art and Technology Studies at the School of the Art Institute of Chicago. Kac was born in 1962, in Rio de Janeiro, Brazil. Kac has worked in numerous and diverse artistic media since he began practicing in the early 1980s in Rio. “His work encompasses many genres, and he is often a pioneer and a protagonist in many fields: holography applied to the arts, the creation of works to be transmitted by fax, photocopied art, experimental photography, video, fractals, digital art, microchips approached as human prostheses, virtual reality, networks, robotics, satellites, telerobotics, teletransportation, genomes, biotechnology, Morse code, DNA. Kac has coined many names for his work, such as: bioart, biopoetics, biorobotics, biotelematics, holopoem, holopoetry, telempathy, plantimal, telepresence, teleborg, transgenic art, weblography, and webot.”

Edward Kac and Alba. Source: http://www.ekac.org/gfpb1.jpeg
Eduardo Kac and Alba. Source: http://www.ekac.org/gfpb1.jpeg
Glow in the dark rabbit, Alba. Source: http://www.fondation-langlois.org/media/CRD/public/d00003739.jpg
Glow in the dark rabbit, Alba. Source: http://www.fondation-langlois.org/media/CRD/public/d00003739.jpg

In what is probably his most famous work, Alba, Kac allegedly commissioned a French laboratory to create a green-fluorescent rabbit; a rabbit implanted with a Green Fluorescent Protein (GFP) gene from a type of jellyfish. Under a specific blue light, the rabbit fluoresces green. In 2000, Alba was presented in Avignon, France. Kac’s aim was for Alba to live with his family, but prior to the scheduled release of Alba to Kac, the lab retracted their agreement and decided that Alba should remain in the lab.

GFP plants, fish, and mammals have been long-term residents of science laboratories. The GFP gene is typically used as a type of marker, that, when attached to a separate genetic modification or gene, illustrates where that symbiotic gene manifests in the organism. However, Kac used GFP as a social marker, in a symbolic (not scientific) manner, to raise questions about how society constructs the idea of difference. Notably, since Alba’s conception, GFP zebrafish have hit the commercial market under the trademarked name, GloFish.

Kac, in response to the laboratory’s retraction of Alba’s liberty, flies a flag outside of his home, sporting a silhouette of a green rabbit. Source: https://en.wikipedia.org/wiki/Eduardo_Kac#GFP_Bunny

  • Liberator 3D printed gun. The Liberator is a physible, 3D-printable single shot handgun, the first such printable firearm design made widely available online. The open source firm Defense Distributed designed the gun and released the plans on the Internet on May 6, 2013. The plans were downloaded over 100,000 times in the two days before the US Department of State demanded that Defense Distributed retract the plans. The plans for the gun remain hosted across the Internet and are available at file sharing websites like The Pirate Bay. Source: https://en.wikipedia.org/wiki/Liberator_(gun)

Educational video based on the Liberator 3D printed gun: https://www.youtube.com/watch?v=IylGx-48TUI

Liberator 3D printed gun. Source: http://www.blogcdn.com/www.engadget.com/media/2013/05/3dgun.jpg
Liberator 3D printed gun. Source: http://www.blogcdn.com/www.engadget.com/media/2013/05/3dgun.jpg
Liberator 3D printed gun. Source: http://www.blogcdn.com/www.engadget.com/media/2013/05/3dgun.jpg
Liberator 3D printed gun. Source: http://www.blogcdn.com/www.engadget.com/media/2013/05/3dgun.jpg

A dangerous gun, news video: https://www.youtube.com/watch?v=SGHOFxeaDr4

  • United Micro-Kingdoms:


    The United Micro Kingdoms (UmK) is divided into four super-shires inhabited by Digitarians, Bioliberals, Anarcho-evolutionists and Communo-nuclearists. Each county is an experimental zone, free to develop its own form of governance, economy and lifestyle. These include neoliberalism and digital technology, social democracy and biotechnology, anarchy and self-experimentation and communism and nuclear energy. The UmK is a deregulated laboratory for competing social, ideological, technological and economic models. Source: http://www.unitedmicrokingdoms.org/

Unite Micro-Kingdoms website: http://www.unitedmicrokingdoms.org/

United Micro-Kingdoms project. Source: http://www.bustler.net/images/uploads/united_micro_kingdom_a_design_fiction.jpg
United Micro-Kingdoms project. Source: http://www.bustler.net/images/uploads/united_micro_kingdom_a_design_fiction.jpg
United Micro-Kingdoms project. Source: http://www.domusweb.it/content/dam/domusweb/en/design/2013/06/28/united_micro_kingdomsadesignfiction/dunne-raby_united-micro-kingdoms6.jpg
  • Foam organisation – alternative futures: FoAM describes itself as “a network of transdisciplinary labs for speculative culture”. The networked, Brussels-based collective constitutes a group of designers, scientists, cooks, artists, engineers and gardeners who share an interest in taking knowledge from their respective areas of expertise and applying it in new public contexts. Guided by the motto “Grow your own worlds,” the practice of this multidisciplinary research group aims at integrating principles of ethical living, sustainable design and eco-technology. FoAM’s overall mission is shaped by its various participating artists and technologists, who have sensed a need for mediation between the artistic and the scientific worlds.FoAM was founded by Maja Kuzmanovic in 2000 as a cultural research department in Starlab. In 2001, FoAM became an independent, distributed entity with cells in Brussels and Amsterdam. Since that time, the core group of this de facto new-media think tank has included members from Belgium, the Netherlands, Australia, Croatia, Lithuania, the UK, and Sweden; its larger network has attracted people from around the world.Since 2004 FoAM has positioned itself as the only Flemish “Hybrid Reality Lab,” with a primary focus on the field of hybrid reality (technologies, media and materials entangling the physical and the digital). Source: https://en.wikipedia.org/wiki/Foam_(organization)

FoAM speculates about the future by modelling it in artistic experiments that allow alternative perspectives to emerge. By conducting these experiments in the public sphere, we invite conversations and participation of people from diverse walks of life.

Amidst rampant consumerism, xenophobia and climate chaos, FoAM is a haven for people who are unafraid to ask the question: “What If?” and “How could it be otherwise?” Instead of dismissing possible futures because of their improbability, we speculate: What if we see plants as organisational principles for human society? What if lack of fossil fuels turns jet-setting artists into slow cultural pilgrims? What if market capitalism collapsed? By rehearsing for a range of different scenarios, we can cultivate behaviours that make us more resilient to whatever the future holds. This is why we encourage FoAM‘s activities to explore the breadth of themes and methods – from robotics to permaculture, tinkering to meditation. Layered as long-term initiatives and short term projects, FoAM‘s activities uphold the values of complexity and whole systems thinking, pollinated by the transdisciplinarity of our teams.

FoAM website: http://fo.am/

  • Fahrenheit 451 is a 1966 British Dystopian science fiction drama film directed by François Truffaut and starring Oskar Werner, Julie Christie, and Cyril Cusack. Based on the 1953 novel of the same name by Ray Bradbury, the film takes place in a controlled society in an oppressive future in which a fireman, whose duty it is to burn all literature, becomes a fugitive for reading. This was Truffaut’s first colour film as well as his only English-language film. At the 1966 Venice Film Festival, Fahrenheit 451 was nominated for the Golden Lion. Source: https://en.wikipedia.org/wiki/Fahrenheit_451_(film)
Fahrenheit 431 film. Source: https://upload.wikimedia.org/wikipedia/en/thumb/f/f0/Fahrenheit451B.jpg/220px-Fahrenheit451B.jpg
Fahrenheit 431 film. Source: https://upload.wikimedia.org/wikipedia/en/thumb/f/f0/Fahrenheit451B.jpg/220px-Fahrenheit451B.jpg
  • Logan’s Run –Logan’s Run is a 1976 American science fiction film directed by Michael Anderson and starring Michael York, Jenny Agutter, Richard Jordan, Roscoe Lee Browne, Farrah Fawcett and Peter Ustinov. The screenplay by David Zelag Goodman is based on Logan’s Run by William F. Nolan and George Clayton Johnson. It depicts a dystopian future society in which population and the consumption of resources are maintained in equilibrium by killing everyone who reaches the age of thirty, preventing overpopulation. The story follows the actions of Logan 5, a “Sandman”, as he runs from society’s lethal demand. The film was shot primarily in the Dallas/Fort Worth Metroplex—including locations such as the Fort Worth Water Gardens and the Dallas Market Center—between June and September 1975. The film uses only the basic premise from the novel, that everyone must die at a set age and Logan runs off with Jessica as his companion, while being chased by Francis. The motivations of the characters are quite different in the film. It was the first film to use Dolby Stereo on 70 mm prints. The film was nominated for two Academy Awards, won a Special Academy Award for its visual effects (shared by L. B. Abbott, Glen Robinson and Matthew Yuricich), effects which included the use of laser holography for the first time in a feature film, and won six Saturn Awards including Best Science Fiction Film. In 1977, a short-lived TV series aired, though only 14 episodes were produced. Since 1994, there have been several unsuccessful efforts to remake Logan’s Run. Source: https://en.wikipedia.org/wiki/Logan%27s_Run_(film)

Logan’s Run Movie Trailer: https://www.youtube.com/watch?v=wf_3rzWPY8I

Logan's Run. Source: https://upload.wikimedia.org/wikipedia/en/d/da/Logans_run_movie_poster.jpg
Logan’s Run. Source: https://upload.wikimedia.org/wikipedia/en/d/da/Logans_run_movie_poster.jpg

My notes from the panel discussion based on the future of art and design in wales: 

  • Does art have to be useful?
  • Does art have to solve problems?
  • Art is about trying to make something interesting.
  • Engagement values – its importance to people – community – public engagement.
  • Art role in Wales is different to role elsewhere. Tangible difference – a common language – can be fragmented – constant debate of language – express what we are doing for ourselves and for the rest of the world who are not artists.
  • Creative capacities of humans and destructive capacities of humans.
  • How does art contribute?
  • City and non-city – what do they owe each other?
  • What is your own community?
  • Making connections to and from the city.
  • It matters to a country what represents it.
  • Recommended arts festival in Roath (Cardiff) – MADE.
  • Imaginative world of the city – alternate universe/world of Cardiff.
  • How can you celebrate your community?
  • Ecology definition: The branch of biology that deals with the relations of organisms to one another and to their physical surroundings. The political movement concerned with protection of the environment. Source: https://www.google.co.uk/search?espv=2&biw=1517&bih=741&q=define+ecology&oq=define+eco&gs_l=serp.1.0.35i39j0l6j0i10j0l2.220061.221701.0.223100.….0…1c.1.64.serp..0.10.870._PtFK1brK1U
  • Why do you value arts in society?
  • We need to show the world why art is important to the world.

Notes from Into the Woods: Away from screens seminar: 

The Wild Network, Wheel of Time. Source: http://www.thewildnetwork.com/
The Wild Network, Wheel of Time. Source: http://www.thewildnetwork.com/
  • Nature as product – selling it, marketing, advertising.
  • Connection with nature.
  • Re-wilding us.
  • Enticing children to go outside.
  • Relationship of future generations with nature – how can we help and improve it as artists?
  • Technology displaces nature.
  • Nature should be treasured.
  • We miss nature.
  • Nature offers enormous health benefits.
  • Richard Louv – Nature deficit disorder: https://www.youtube.com/watch?v=1e6_cY3-J3o
  • Our connection with the land.
  • My own best place to play when I was a kid was my back garden where I experienced the joy and delight of being outdoors.
  • Nature is ELEMENTAL.
  • Takaharu Tezuka – Tokyo Kinder garden – TED talks: https://www.youtube.com/watch?v=J5jwEyDaR-0
Takaharu Tezuka – Tokyo Kinder garden. Source: http://www.noticiasarquitectura.info/especiales/fuji-kindergarten/0.jpg
Takaharu Tezuka – Tokyo Kinder garden. Source: https://tedideas.files.wordpress.com/2015/04/takaharu_tezuka_06.jpg?w=770&h=511
  • Forest school movement in Wales – a big movement in Japan.
  • Spaces and environments – be in that little persons shoes – kids perspectives.
  • Green School, Bali – uses its own energy, made of bamboo, design can encourage kids to connect with nature.
Green School, Bali. Source: http://www.visualnews.com/wp-content/uploads/2011/01/the-kitchen-lowres.jpg
Green School, Bali. Source: http://www.visualnews.com/wp-content/uploads/2011/01/the-kitchen-lowres.jpg
Green School, Bali. Source: http://www3.sciencedump.com/sites/www.sciencedump.com/files/plaatjes/greenschool%20in%20Bali.jpeg
Floating Fab Lab in the Amazon. Source: https://i.vimeocdn.com/video/536941387.jpg?mw=1920&mh=1080&q=70
Floating Fab Lab in the Amazon. Source: https://i.vimeocdn.com/video/536941387.jpg?mw=1920&mh=1080&q=70
  • Biodiversity: the variety of plant and animal life in the world or in a particular habitat, a high level of which is usually considered to be important and desirable. Source: https://www.google.co.uk/search?espv=2&biw=1517&bih=692&q=define+Biodiversity&oq=define+Biodiversity&gs_l=serp.3..35i39j0l9.2362207.2362207.0.2362539.….0…1c.1.64.serp..0.1.74.lJeHs0NQHdA
  • Studio Roosegaarde: https://www.studioroosegaarde.net/projects/#dune-4-2

Notes from Keynote Lecture by David Hieatt:

David Hieatt. Source: http://static.guim.co.uk/sys-images/Guardian/Pix/commercial/2011/10/7/1317980721565/David-Hieatt-007.jpg
David Hieatt. Source: https://pbs.twimg.com/profile_images/638607753406214144/aDGKieXt.jpg
  • Successful yet a £0.00 marketing budget – Big brands coming to him.
  • Hieatt’s business: Hiut Denim Co.  – Highly sustainability – website: http://hiutdenim.co.uk/
Hiut Denim Co. Source: https://pbs.twimg.com/profile_images/1345210599/hiut-avatar.png
Hiut Denim Co. Source: https://pbs.twimg.com/profile_images/1345210599/hiut-avatar.png
Hiut Denim Co. Source: http://www.albionman.com/wp-content/uploads/2013/11/hiut-logo-580x280.jpg
Hiut Denim Co. Source: http://www.albionman.com/wp-content/uploads/2013/11/hiut-logo-580×280.jpg
  • Common sense isn’t common practice.
  • Make things that last a long time.
  • Customers have the power to change the world.
  • David knew how to build brands.
  • The hungriest learner will do the best.
  • Be creative and want to change things.
  • Hiut – a story about jeans – Cardigans last factory standing – best at what it did – maker town which got closed down – workers out of job who are world class jean makers.
  • Fight battles that you can win.
  • 40 years of knowledge shouldn’t just be thrown away.
  • Internet – one to one relationship with your customer.
  • Interesting things happen, when you do interesting things.
  • Market it – social Medias is binary.
  • Define your fears, not your goals – understand them and be happy with them. Don’t give a shit about what others think.
  • Courage – great art concepts takes courage – have crazy ideas – what they’re not going to say is “it’s like something” bring something new to the world.
  • When you’re ahead of the curb people laugh. Ideas/concepts that may have seemed ludicrous at the time influenced the inventions we take for granted today.
  • Be brave.
  • Don’t work for anybody else – you are stars – you are amazing – back your ideas – invest in yourself.
  • Your dreams should scare you – aim super high – listen to your dreams much more than you should listen to logic.
  • If you don’t push yourself who will.
  • Casey Neistat vlogger – vlogs everyday – successful. Neistat’s channel  – https://www.youtube.com/user/caseyneistat/videos
  • 200 years’ worth of talent, skills and knowledge to do one elemental thing – jean making – a tight focus.
  • Purpose makes you strong – a suit of armour – you just won’t quit.
  • Excellence is now normal – e.g. coffee and beer.
  • Ideas + purpose = CHANGE
  • The more you operate in the future, the less competition you will have.
  • History tag jeans – narrative – story of the jeans.
  • Ethics – do the right thing.
  • Free repairs if the jeans break – stand by the company and the commitment to the environment – despite it taking longer to repair than to make.
  • More Hiut ideas for jeans – Phones are easy targets – hacker proof procket.
  • Be loose with your ideas – make them often small bets.
  • Notice things – see things.
  • There can be resistance to what you’re doing, you just got to back yourself.
  • Instagram is recommended for marketing.
  • Speed boat – put a lot of ideas out there to find the one – let the customer judge.




Author: ellosweetmellon

I am 21 years old and I live in Cardif. My dream is to be a great illustrator that can sell and exhibit my work with pride.

One thought on “Future Generations Conferences – Day 1”

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